A practice management blog by a practicing lawyer

I’m a practicing Canadian lawyer.  I manage our firm’s practice management including our marketing activities and IT.

I’m constantly scouring information about law firm practice management, marketing and legal technology.  I research, test, implement, discard, try, and use many legal technologies and marketing activities for our firm.

My law firm’s focus is enhancing client service using technology and informing prospective and present clients about our practice areas.  We aren’t 100% paperless, as the hyperbolic title of this blog suggests.  Rather, we strive toward paperless and are progressing all the time as technologies and infrastructure improves.

I’ve learned a thing or two about using legal technology and web marketing, and so I, like so many other bloggers, am writing online about what works and doesn’t work for our firm.

Law Firm Web Marketing Is My Focus

Actually, technology and marketing go hand-in-hand.  We focus our marketing on the Internet.  Smart online marketing is much cheaper and far more effective than traditional marketing (in my view).  With a little research, understanding, and doing, law firms of all sizes can super-size their online presence.  That’s what this blog is largely about.

This blog is also about …

Legal Technology

Yes, it’s blog about legal technology, but this one will permeate with a marketing bent throughout.  Actually, this blog will be a legal marketing blog with a technology bent.

Regardless, effectiveness and results are my litmus test, whether I’m marketing our firm or acting for a client.  And so I bring my firm’s latest use and non-use of legal technology to the online world.

I’m not a professional marketing consultant or technologist; my posts about legal marketing and technology will be from a user-perspective … a DIY lawyer who is getting results.

However, I do have some business training having attained an MBA before getting my law degree.  Law is a business and I apply my business training to my law firm and in what is published on this blog.

I welcome your questions and feedback through my Contact page.