I bet you want to get your law firm website on page 1 of Google for great keywords. I know I did and still do for more keywords my prospective clients use to look for a lawyer. Do you know how much SEO is enough and how much is too much? Are you or your SEO consultant merely guessing about exactly what you must do to rank on page 1 of Google for specific keywords? There are two over-arching approaches to SEO: The shotgun approach The sniper approach The Shotgun Approach to SEO The shotgun approach is doing everything and the kitchen sink hoping you rank well for intended … [Read more...]

I've been doing article marketing for my firm for some time.  It's not a major focus of my marketing campaign, but it certainly complements it nicely.  I first wrote about the advantages of article marketing on Ezine Articles here.  In this article I'll discuss how you can take your law firm article marketing one step further. Sure, when you publish articles on EZA, if you target relatively low competitive keywords you can rank your EZA article well in the search engines.  You'll even likely get some traffic to your law firm website.  These are great benefits. But, you can ramp up … [Read more...]

Do you want more traffic to your law firm website?  If so you need multiple micro-targeted websites as central feature to your lawyer marketing. My firm's sites went from 0 monthly website visitors to 3,450 (and climbing) within 1 year.  This article and much of this website is about lawyer marketing with a focus on lawyer internet marketing. Lawyer Marketing Mass Traffic Action Plan A.  Build your own websites: I can't overstate how valuable it is being able to build your own websites and blogs.  The time you invest in it will pay dividends immediately and for years.  Here … [Read more...]