Lawyer Marketing & Technology Blog
Microsites are an under-used super lawyer marketing technique. Throughout the “How to get a Great Law Firm Website” series I’ve discussed how building multiple websites is a very advantageous marketing strategy. Our firm presently has 4 websites for 3 practice areas. What is a … [Read more...]
WordPress and Joomla are both content management system (CMS) website platforms. Yes, WordPress, originally a blogging-only platform, now enables incredible website functionality. It's all in the WordPress theme you choose. [quote] Both WordPress and Joomla are free! However, there are … [Read more...]
The best business move for managing my law firm I ever made was learning how to build our firm's own websites and blogs. It cost me little money and just some of my time. Now I can build websites from scratch and know which website platforms work for me and my firm’s business. As a result, … [Read more...]
The Holiday Season is upon us. Do you make the effort to wish your clients a happy holiday or season's greetings? Happy Holidays! I'm not one to deluge clients with e-mails and messages. I'm not a fan of of constant contact marketing because I'm tired of receiving meaningless messages from … [Read more...]
Words That Sell is a must-have book for any lawyer or law firm writing for the firm's website. Words That Sell by Richard Bayan is a masterful copywriter's resource in which you can quickly find the perfect word or phrase that will pack the most punch and get your website visitors to take … [Read more...]
Short answer: both IF you or your firm will actually write blog posts regularly. If you won't commit to writing blog posts, then it's a website format. This article goes through the pros and cons of each and how to best integrate both a website and blog. The lines separating websites and blogs … [Read more...]
Is your law firm website a waste of money? Worse yet, maybe you don’t have a firm site? My law firm has 4 successful websites. What do I mean by successful? We get many telephone calls and e-mails that result new clients through these websites. Why 5? Because each site informs and is … [Read more...]
A lawyer's core job is helping people; client service is where to start. We help clients with problems or to prevent problems. Practicing law is a customer service business. The fact is “customer service” is often a neglected aspect of practicing law. Do you and your office ever speak … [Read more...]
Lawyer Marketing Is All About The Internet Internet marketing comprises about 85 percent of our lawyer marketing efforts and marketing budget. 2 years ago internet marketing comprised maybe 2 percent, consisting of a couple of internet directory listings. Internet marketing for us over the … [Read more...]
Most jurisdictions as far as I know prohibit lawyers from paying referral fees (let me know if I'm wrong about this. I know my jurisdiction does). As business owners, we love it when clients send us business by word-of-mouth. Why? Because word-of-mouth marketing costs us nothing. More … [Read more...]
Great client service = client retention and word-of-mouth referrals. I doubt many lawyers pay much attention to client service, or have any policies in place about client service. This is a big mistake. Happy clients are will keep coming back and tell other people about you and your … [Read more...]
Track which marketing activities work and which ones don't? The internet offers many, many, many excellent ways to market your law firm. And this is in addition to the traditional law firm marketing options such as brochures, radio, TV, giving talks, networking, etc. The internet is a … [Read more...]