Short answer: both IF you or your firm will actually write blog posts regularly. If you won't commit to writing blog posts, then it's a website format. This article goes through the pros and cons of each and how to best integrate both a website and blog. The lines separating websites and blogs are blurring these days. Blog features such as news updates and updated articles are being fed to appear on the homepages (another other web pages) of traditional websites. Traditionally a website is a static set of pages linked together. The information (content) on each page seldom … [Read more...]
How to get a Great Lawyer Website or Law Firm Websites
November 25, 2009
Is your law firm website a waste of money? Worse yet, maybe you don’t have a firm site? My law firm has 4 successful websites. What do I mean by successful? We get many telephone calls and e-mails that result new clients through these websites. Why 5? Because each site informs and is about one practice area only. This is the micro or boutique site model. I produce all the content for all our firm’s sites. More about content below. I built 4 of our firm sites myself and had one built by a web developer. The website I hired out is built on a content management system … [Read more...]
Build Up Your Law Firm by Building Your Own Websites
December 6, 2009
The best business move for managing my law firm I ever made was learning how to build our firm's own websites and blogs. It cost me little money and just some of my time. Now I can build websites from scratch and know which website platforms work for me and my firm’s business. As a result, our firm now has a website for each practice area; each website has a built-in blog. Our firm's websites target practice-area prospective clients. I can also link all my websites together for search engine optimization. Advantages of learning and building your law firm’s websites and … [Read more...]
WordPress and Joomla make Great Lawyer Websites
December 10, 2009
WordPress and Joomla are both content management system (CMS) website platforms. Yes, WordPress, originally a blogging-only platform, now enables incredible website functionality. It's all in the WordPress theme you choose. Both WordPress and Joomla are free! However, there are some costs in actually getting a website up and running with WordPress or Joomla, namely hosting. Don’t worry, hosting costs less than $10 per month with Bluehost. The best business decision I ever made was learning to build websites and blogs for my firm. I’m not a computer programmer, instead I … [Read more...]
Why Microsites are Perfect Law Firm Marketing Tools
December 19, 2009
Microsites are an under-used super lawyer marketing technique. Throughout the “How to get a Great Law Firm Website” series I’ve discussed how building multiple websites is a very advantageous marketing strategy. Our firm presently has 4 websites for 3 practice areas. What is a microsite? A second website to your firm's website(s) (or complementing) is a microsite or minisite. I can’t emphasize enough how advantageous it is to have multiple microsites. This is why having the in-house capability to build websites is important. Why are microsites for law firms so great? 1. … [Read more...]