iContact Review: Email List Management Software

• Large collection of email marketing articles to help you get started.
• Autoresponder.
• RSS feeds.
• Event Management.
• 50,000 customers.
• CAN-SPAM compliant.
• Over 300 templates included.
• Customization of templates possible.
• Set up and maintain an unlimited number of email lists.
• Mail-merge.
• All you need is an internet connection to use iContact.
• Set up custom mail merge fields.
• Built-in HTML WYSIWYG Editor.
• Schedule sending emails in the future.
• Personalize emails with mail merge fields.
• Send test emails.
• Send emails to multiple lists at a single time.
• List statistics and reports.
• Create your own opt-in forms for your website.
• handles bounced emails.
• Import email lists from another email application and/or database.
• RSVP and follow-up email marketing.
• Email list database is searchable.
• Tracking: click-through rates, bounces, and opens.
• Segment lists by field.
• Create and send customized surveys – multiple choice, yes/no, and open-responses.

• you should be able to manage all your emarketing communications in one location;
• ‘deliverability is the product;
• allowing choice of communication channel – whether it be email, RSS, or both;
• in dedicated service, not ‘lip’ service;
• that sophisticated features can be easy to use;
• ‘simplify’ means easy and ready to use by anyone immediately;
• “set-up fees” and “long-term contracts” are a scam;
• “NO” deceptive language;
• in the permission-based ethic;
• in the rights of small businesses to have big business advantages;
• in rapid response time.

“I’m particularly impressed with the iContact system. To send out our newsletters, or to contact clients with special offers, it takes only a matter of minutes to type and hit “send.”
- Michele McMahon, Mountain Brook Cottages, Inc.

• Pricing depends on the number of contacts:
• 250 contacts costs $9.95/month.
• 500 contacts: $14.00/month.
• 1000 contacts: $19.00/month and so on up to 100,000 contacts costing $699 per month.