Lawyer Marketing Is All About The Internet
Internet marketing comprises about 85 percent of our lawyer marketing efforts and marketing budget. 2 years ago internet marketing comprised maybe 2 percent, consisting of a couple of internet directory listings.
Internet marketing for us over the last two years is by far the most effective lawyer marketing activities we’ve ever done. The absolute beauty about marketing online is we can tailor our message and information to our targeted market. In other words, we place plenty of great legal information and our contact information online where our prospective clients can find it when they are looking for it.
Rather than jamming our message down everyone’s throats we feed hungry people looking for what we have to offer. Internet marketing for lawyers, if done well, is both effective and efficient.
I’ve invested many, many hours researching, experimenting, and implementing a variety of internet marketing campaigns. I’ve invested in two websites that were a total waste of money. Now we have 4 very effective websites – all of which incorporate blogs. I continue to plan, create, build, and launch several campaigns. It’s a never-ending endeavor; however, it pays dividends indefinitely.
Internet marketing requires planning and a decently sized investment in time (or money to hire other people to do it). Many of the tools to do it yourself are cheap or free; but requires your time. For the small law firm or sole practitioner, internet marketing is a tremendous opportunity because if learned, it can be done very cheaply.
Lawyers are in the information service business. The internet is an information portal. Lawyer marketing on the internet is a perfect fit; lawyers by sharing their knowledge deliberately and methodically can gain many, many clients.
It’s imperative that internet marketing be done well. To be very effective it must be planned, methodical, and creative. Online marketing is evolving incredibly fast resulting in increasing opportunities for lawyers.
One goal of this website is to share my marketing experiences, research, successes, and failures; lawyer to lawyer. I take great ownership and pride in my law firm; I want it well-represented on the internet. I also want the biggest bang for my time and buck (I invest few dollars opting instead to do much of it myself). I have no doubt that the future of lawyer marketing is online.
Related posts: