Do you want more traffic to your law firm website? If so you need multiple micro-targeted websites as central feature to your lawyer marketing.
My firm’s sites went from 0 monthly website visitors to 3,450 (and climbing) within 1 year. This article and much of this website is about lawyer marketing with a focus on lawyer internet marketing.
Lawyer Marketing Mass Traffic Action Plan
A. Build your own websites:
I can’t overstate how valuable it is being able to build your own websites and blogs. The time you invest in it will pay dividends immediately and for years. Here is, in a nutshell, what I do:
B. My Internet Lawyer Marketing Approach is Simple:
- Get great website hosting: Bluehost. Great customer service, cheap, and you can build unlimited websites. Bluehost shows you how to install WordPress.
- Use the WordPress platform (install very easily inside your Bluehost account) and get great looking WordPress themes: StudioPress and/or iThemes (I use both). These WordPress premium themse are low cost, look great, built-in SEO, very well coded, outstanding support, and they both have a large variety of themes available.
- Learn on-site search engine optimization (how to write and research keywords for your websites): SEOBook.
- Build tons of high-quality links to my site using Linkvana (read my Linkvana review here) and reading 101 Ways to Build Link Popularity.
- Once I build and get traffic to one site, I do it again, and again, and again.
C. Let me elaborate:
First, you’re probably what are your various websites to be about? Each website targets different clientele. For example, if you’re a criminal defense lawyer, do a spousal assault website, a DUI website, an insider trading website, and so forth.
If your law firm practices in several areas, create websites (and blogs) for each practice area. Then build websites to sub-practice areas. These specific practice area and sub-practice area websites are called microsites.
Second, you must learn how to choose keywords and where to place keywords in your websites. You can’t learn about keyword research and use better tools than at SEOBook.
Third, write loads of great content and don’t stop. Don’t have time? Hire quality writers at Custom Content and/or Need an Article.
Fourth, don’t forget optimize your local Google Maps listing. Read David Mihm – he about covers it all for local Google Maps.
Fifth: a little about link building – which is integral to internet lawyer marketing.
- Top Google listings come from link building. Go for quantity and quality. Quality links are from websites with high page rank. Google page rank if you don’t know what this is.
- Take charge of building all the links you want to all the websites you want (plan on building many sites) with Linkvana. One flat rate each month lets you build all the links to your site you want.
- Read 101 Ways to Build Link Popularity. This article covers it all as far as I’m concerned.
- If you want to submit your sites to online directries and RSS aggregators (recommended), then automate it with Directorybot and RSSbot.
Sixth: Lawyer marketing is not complete without analyzing your competition. At Yahoo Site Explorer, enter your competitions’ URLs (the competitors who are ranking in Google higher than you) and see where they get links. Get links from the same or better websites. For example, if your competitor has eight PR 6 links, you should get at least 9 PR 6 links.
You can get high PR links from blog comments, forum participation, paying for high PR directory listings, and writing articles for publishing on sites with high PR.
Seventh: Give you prospective clients the chance to talk to you (or your office) live right on all your websites with live chat. You’ll get more clients in your office doors if you communicate with them while they are on your site. I haven’t used live chat yet for my firm because I have a staffing shortage. However, I intend to try live chat on all my sites shortly because I have no doubt if I can answer website visitors’ questions immediately and book an appointment immediately, I’ll get even more clients.
Eighth: Collect, build, and communicate with all your clients and prospective clients with email management: aWeber or iContact are inexpensive robust options that offer forms you can easily place in all your WordPress websites.
That’s all there is to it. Follow these steps and you can create all the targeted traffic you need to get tons of clients. Don’t stop building websites, adding content, and building links.
If you don’t have the time or inclination to do all this, but still want massive traffic, check out LoveClients SEO for a full service SEO service.
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