Client Service Tips to Keep your Clients Happy

November 14, 2009
Customer_service_law_firm

Great client service = client retention and word-of-mouth referrals. I doubt many lawyers pay much attention to client service, or have any policies in place about client service.  This is a big mistake.  Happy clients are will keep coming back and tell other people about you and your firm. The following are some basic client service techniques that are sure to help client retention at your firm. Live telephone reception.  I've been tempted to get automated answering, but I have to say I sure appreciate a live-person when I call somewhere.  I know you and your clients do as … [Read more...]

Client Referral Fees that may be Permitted

November 14, 2009

Most jurisdictions as far as I know prohibit lawyers from paying referral fees (let me know if I'm wrong about this.  I know my jurisdiction does). As business owners, we love it when clients send us business by word-of-mouth.  Why?  Because word-of-mouth marketing costs us nothing.  More importantly, word-of-mouth referrals come to us pre-sold.  In fact, in my experience, clients who see me who were referred, came to see me to discuss their case and get started; not to determine whether they'll hire me. Alternative referral incentive program: Tell referral sources that you'll donate … [Read more...]

Be Smart About Law Firm Marketing: Pick and Choose

November 14, 2009

Track which marketing activities work and which ones don't? The internet offers many, many, many excellent ways to market your law firm.  And this is in addition to the traditional law firm marketing options such as brochures, radio, TV, giving talks, networking, etc. The internet is a wonderful vehicle for lawyer marketing because the internet is an information-delivery mechanism; lawyers  are in the information business.  The two work great together. This website (thePAPERLESSlawyer) shares a large variety of marketing strategies and activities.  You should realize that not all … [Read more...]

Website or Blog? What Should a Lawyer or Law Firm Use

November 26, 2009

Short answer: both IF you or your firm will actually write blog posts regularly.  If you won't commit to writing blog posts, then it's a website format.  This article goes through the pros and cons of each and how to best integrate both a website and blog. The lines separating websites and blogs are blurring these days. Blog features such as news updates and updated articles are being fed to appear on the homepages (another other web pages) of traditional websites. Traditionally a website is a static set of pages linked together.  The information (content) on each page seldom … [Read more...]

35 LinkedIn Lawyer Tips

December 16, 2009

LinkedIn is an online professional networking website.  Once you register, colleagues, classmates, and just about anyone can find your LinkedIn profile. LinkedIn search engine results are pretty impressive when searching a lawyer's name and legal practice areas. LinkedIn is a relationship-building online service that if used well, can result in many connections that can lead to more business for you and your law firm.  LinkedIn is also a great resource for hiring. Read the following 35 LinkedIn tips, techniques and recommendations for improved social media and marketing results for … [Read more...]

Lawyer Marketing Online

November 14, 2009
www_internet_marketing_lawyers

Lawyer Marketing Is All About The Internet Internet marketing comprises about 85 percent of our lawyer marketing efforts and marketing budget. 2 years ago internet marketing comprised maybe 2 percent, consisting of a couple of internet directory listings. Internet marketing for us over the last two years is by far the most effective lawyer marketing activities we've ever done.  The absolute beauty about marketing online is we can tailor our message and information to our targeted market.  In other words, we place plenty of great legal information and our contact information online … [Read more...]

How to get a Great Lawyer Website or Law Firm Websites

November 25, 2009
Google_search_results_Lawyer_Website_Series

Is your law firm website a waste of money? Worse yet, maybe you don’t have a firm site? My law firm has 4 successful websites.  What do I mean by successful?  We get many telephone calls and e-mails that result new clients through these websites.  Why 5?  Because each site informs and is about one practice area only.  This is the micro or boutique site model. I produce all the content for all our firm’s sites.  More about content below. I built 4 of our firm sites myself and had one built by a web developer.  The website I hired out is built on a content management system … [Read more...]

Sending Clients Season’s Greetings

December 5, 2009
iStock_000007199471Small

The Holiday Season is upon us.  Do you make the effort to wish your clients a happy holiday or season's greetings? Happy Holidays! I'm not one to deluge clients with e-mails and messages.  I'm not a fan of of constant contact marketing because I'm tired of receiving meaningless messages from companies. That said, I don't balk at receiving happy holiday or birthday cards and season's greetings messages. This year our firm sent out its first season's greetings newsletter.  Yes, it was printed; I opted for a hard copy season's greeetings for two reasons.  First, many of our clients … [Read more...]

WordPress and Joomla make Great Lawyer Websites

December 10, 2009

WordPress and Joomla are both content management system (CMS) website platforms. Yes, WordPress, originally a blogging-only platform, now enables incredible website functionality.  It's all in the WordPress theme you choose. Both WordPress and Joomla are free! However, there are some costs in actually getting a website up and running with WordPress or Joomla, namely hosting. Don’t worry, hosting costs less than $10 per month with Bluehost. The best business decision I ever made was learning to build websites and blogs for my firm. I’m not a computer programmer, instead I … [Read more...]

Why Microsites are Perfect Law Firm Marketing Tools

December 19, 2009
double_indent_listing

Microsites are an under-used super lawyer marketing technique. Throughout the “How to get a Great Law Firm Website” series I’ve discussed how building multiple websites is a very advantageous marketing strategy.  Our firm presently has 4 websites for 3 practice areas. What is a microsite? A second website to your firm's website(s) (or complementing) is a microsite or minisite.  I can’t emphasize enough how advantageous it is to have multiple microsites.  This is why having the in-house capability to build websites is important. Why are microsites for law firms so great? 1.  … [Read more...]

« Older Posts

Read posts via Email. Enter your email address: