Track which marketing activities work and which ones don't? The internet offers many, many, many excellent ways to market your law firm. And this is in addition to the traditional law firm marketing options such as brochures, radio, TV, giving talks, networking, etc. The internet is a wonderful vehicle for lawyer marketing because the internet is an information-delivery mechanism; lawyers are in the information business. The two work great together. This website (thePAPERLESSlawyer) shares a large variety of marketing strategies and activities. You should realize that not all … [Read more...]
Add Law Firm Value by Helping Clients: Ask these 2 Important Questions
November 25, 2009
A lawyer's core job is helping people; client service is where to start. We help clients with problems or to prevent problems. Practicing law is a customer service business. The fact is “customer service” is often a neglected aspect of practicing law. Do you and your office ever speak negatively about a client? If so, and we all do it, at those moments, we’re forgetting our core activity which is helping people. Working on files and running law firms require a variety of activities; we wear many hats. Sometimes we resent having to do some of these activities. Our … [Read more...]