Short answer: both IF you or your firm will actually write blog posts regularly. If you won't commit to writing blog posts, then it's a website format. This article goes through the pros and cons of each and how to best integrate both a website and blog. The lines separating websites and blogs are blurring these days. Blog features such as news updates and updated articles are being fed to appear on the homepages (another other web pages) of traditional websites. Traditionally a website is a static set of pages linked together. The information (content) on each page seldom … [Read more...]
How to get a Great Lawyer Website or Law Firm Websites
November 25, 2009
Is your law firm website a waste of money? Worse yet, maybe you don’t have a firm site? My law firm has 4 successful websites. What do I mean by successful? We get many telephone calls and e-mails that result new clients through these websites. Why 5? Because each site informs and is about one practice area only. This is the micro or boutique site model. I produce all the content for all our firm’s sites. More about content below. I built 4 of our firm sites myself and had one built by a web developer. The website I hired out is built on a content management system … [Read more...]
Great Web Copywriting Resource
December 3, 2009
Words That Sell is a must-have book for any lawyer or law firm writing for the firm's website. Words That Sell by Richard Bayan is a masterful copywriter's resource in which you can quickly find the perfect word or phrase that will pack the most punch and get your website visitors to take action. Inspire your prospective law clients to take action when they visit your law firm's site by using Bayan's copywriting classic. Don't worry, it's not a bulky book about copywriting; it's a reference book with lists of words, teasers, phrases, headings, etc. that inspires action. Words that … [Read more...]
Build Up Your Law Firm by Building Your Own Websites
December 6, 2009
The best business move for managing my law firm I ever made was learning how to build our firm's own websites and blogs. It cost me little money and just some of my time. Now I can build websites from scratch and know which website platforms work for me and my firm’s business. As a result, our firm now has a website for each practice area; each website has a built-in blog. Our firm's websites target practice-area prospective clients. I can also link all my websites together for search engine optimization. Advantages of learning and building your law firm’s websites and … [Read more...]
WordPress and Joomla make Great Lawyer Websites
December 10, 2009
WordPress and Joomla are both content management system (CMS) website platforms. Yes, WordPress, originally a blogging-only platform, now enables incredible website functionality. It's all in the WordPress theme you choose. Both WordPress and Joomla are free! However, there are some costs in actually getting a website up and running with WordPress or Joomla, namely hosting. Don’t worry, hosting costs less than $10 per month with Bluehost. The best business decision I ever made was learning to build websites and blogs for my firm. I’m not a computer programmer, instead I … [Read more...]
Why Microsites are Perfect Law Firm Marketing Tools
December 19, 2009
Microsites are an under-used super lawyer marketing technique. Throughout the “How to get a Great Law Firm Website” series I’ve discussed how building multiple websites is a very advantageous marketing strategy. Our firm presently has 4 websites for 3 practice areas. What is a microsite? A second website to your firm's website(s) (or complementing) is a microsite or minisite. I can’t emphasize enough how advantageous it is to have multiple microsites. This is why having the in-house capability to build websites is important. Why are microsites for law firms so great? 1. … [Read more...]
Corporate Theme by StudioPress: The Good and the Bad, a Review
December 28, 2009
Did you know that you can build great websites (in addition to blogs) with WordPress? It's all in the theme you use (WordPress themes are a template you install which provides your site's look and feel, layout, and to a large degree, your site's functionality). Introducing StudioPress' Corporate Theme for your small business website needs. Check out the Corporate Theme's crisp, cool, and highly customizable home page. If you own a small business and are in the market for a great looking website that won't cost you thousands of dollars, read the Corporate Theme's features, details, … [Read more...]
Don’t Get the Wrong WordPress Theme for your Business Website
December 29, 2009
How to buy the best WordPress theme for your small business firm The saying "you get what you pay for" usually applies to WordPress themes. There are some especially great free themes available, more often than not retired former premium themes. In my experience, the support and ease-of-use that comes with the comparatively inexpensive premium WordPress themes is fully worth the expense. Ultimately I started getting premium WordPress themes because I more often than not found the style I desired and was able to read about constructing sites on WordPress with the support forums that … [Read more...]
Become a Big Time Article Publisher on the Internet With this Article Writing Tool
January 1, 2010
Magic Article Rewriter Can Explode Your Expertise Exposure on the Web Lawyers do a lot of writing; most are above average at it. This means most lawyers have a great marketing opportunity on the internet by writing and publishing articles. All kinds of people when faced with a legal problem need answers. Lawyers who answer those questions with published articles, or help in some way, are very much appreciated by those readers. Chances are, when those readers' legal issue becomes too daunting, they're going to call the lawyer who offered the free advice in the form of an … [Read more...]
eBusiness WordPress Theme by ElegantThemes – Premium WP Theme
January 8, 2010
If you're looking for a very crisp and easy-to-customize WordPress theme, eBusiness Theme by ElegantThemes could be for you. There's plenty of positive features to list that make it perfect for small business and corporate websites. Check out the details below. eBusiness Theme Review: eBusiness Theme Features 9 theme color combinations. 3 unique theme styles to select in the epanel (customization panel - see screenshot of the epanel below). Widget placement in the main body of the theme for awesome customization. Vast modification options in the themes … [Read more...]