Most jurisdictions as far as I know prohibit lawyers from paying referral fees (let me know if I'm wrong about this. I know my jurisdiction does). As business owners, we love it when clients send us business by word-of-mouth. Why? Because word-of-mouth marketing costs us nothing. More importantly, word-of-mouth referrals come to us pre-sold. In fact, in my experience, clients who see me who were referred, came to see me to discuss their case and get started; not to determine whether they'll hire me. Alternative referral incentive program: Tell referral sources that you'll donate … [Read more...]
Add Law Firm Value by Helping Clients: Ask these 2 Important Questions
November 25, 2009
A lawyer's core job is helping people; client service is where to start. We help clients with problems or to prevent problems. Practicing law is a customer service business. The fact is “customer service” is often a neglected aspect of practicing law. Do you and your office ever speak negatively about a client? If so, and we all do it, at those moments, we’re forgetting our core activity which is helping people. Working on files and running law firms require a variety of activities; we wear many hats. Sometimes we resent having to do some of these activities. Our … [Read more...]
Boost Site Traffic With Ezine Articles Submission and Publishing Campaign
January 29, 2010
In recent months I've embraced promoting my law firm by publishing on EzineArticles.com (Ezine) by ramping up my article Ezine submission rate. Other than optimizing your website and/or blog, in my experience and view, one of the best ways to market your law firm (or any small business for that matter) is to publish articles (and videos) on the internet. My favorite article submission and publishing directory is EzineArticles.com. In a nutshell I like submitting an article to Ezine so much because it gets results - my articles get read, they perform well in the search engines, and as a … [Read more...]